Aleksei Avduevskii · ALA Visual Development
I set the look of a project — and lead the team that holds it all the way through production.
London, UK · Full right to work in the UK, no sponsorship needed · Remote-first, international teams (US · UAE · Cyprus · EU) · Freelance and contract]
CV: PDF Link
Contacts:
avduevskij@gmail.com
+44 7878 428 839
Profile
Concept artist and art director — twenty years in visual production, the last ten of them in games and animation. I work at the stage that decides everything downstream — the point where a project stops being a document and starts being a look: environments, key visuals, characters, and the style guide a team can actually build against.
I trained as an architect, and that is still how I approach environment work: structure, scale and light before surface. Concepts leave my desk built to survive contact with production — readable silhouettes, believable space, and enough breakdown for a modeller or a lookdev artist to take it from there.
Alongside commercial work I keep my own practice: digital collage series — Refraction Realms, Domi Nation, Sonar — shown in Moscow galleries and covered internationally, plus a long-running collaboration with sculptor Roman Ermakov on the 3D design, visualisation and matte painting behind his public sculptures.
Most of my direction work has been remote and international — a AAA sports title in Cyprus, an animated feature in pre-production in the UAE, an indie game out of the US, a team of six across three time zones. Direction there is as much about the briefs, the review loop and the vocabulary a team shares as it is about the frames.
What I do
Art Direction
Visual targets, style guides and review loops. Keeping an internal team and external vendors on a single language from pitch to shipping.
style guides
visual targets
vendor review
team briefs
Concept Art
Characters, environments, props and vehicles for games and animation. Production-oriented, with callouts, orthos and material breakdowns where they are needed.
characters
environments
props / vehicles
callout sheets
Key Visuals & Brand Content
Campaign key visuals, product imagery and character-led advertising for FMCG and entertainment brands, from concept to final frame.
key visuals
product shots
campaign worlds
Selected work
2025 — present
Population Control
Sernur.tech
Art Director
Visual direction and style definition for a stylised game project; character and asset design, environment development.
2025 — present
Brand & campaign work
Freelance — FMCG and entertainment
Concept / Key Visuals
Character-led campaign worlds and key visuals — incl. Fresh Bar Cola Original: alien protagonist design, product imagery, night amusement-park visuals, commercial storyboard
2024 — 2025
Inkonbini
Nagai Industries,USA (remote)
Art Director / Senior Concept Artist
Led an art team of six on an indie title. Concept art and visual development throughout, plus promotional art for marketing.
2023
Animated feature, pre-production
Magic Factory Animation, UAE (remote)
Art Director
Directed the art team through pre-production: extensive concept art and a consistent visual language that carried into the project's identity.
2022 — 2023
UFL
Strikerz Inc., Cyprus — AAA football simulator
Associate Art Director → Senior Concept Artist
Environment and key visual concept art for a AAA sports title; promoted to oversee creative direction, leading and mentoring a team of concept artists alongside design and engineering.
2021
Saturated Outer Space
Rummy Games, Moscow
Lead Concept Artist / Art Director
Key visual concepts for environments and assets, and art direction across the project.
2016 — 2021
Games & visualisation
Freelance — Room 8 Studio, CGF, VRTech, 3d.ru
Lead Concept Artist
Concept art across multiple game and visualisation projects; led concept teams and mentored junior artists.
Pentawards 2019 Silver Award
Pentawards 2020 Bronze Award
A' Design 2022 Silver Award
Exhibitions
Solo
Sonar — Flacon Space, Moscow, . Digital art; opening with an audiovisual performance in collaboration with Bobble T.
Domi Nation — Art-D Studio, Moscow, 2022. Installation and prints from the surreal digital series.
Group & public art — sculpture visualisation with Roman Ermakov
Artmossphere Biennale — open-air biennale, Moscow, 2023
Malevich Park, open-air project with the Tretyakov Gallery — Barvikha, Moscow region, 2023
ChÖ, Ural public art festival — Yekaterinburg, 2021 (Skyscraper, 6 m)
The Red Garden, public art exhibition — Red Square, Moscow
Here and Now. Contemporary art on the city streets — Moscow Museum
Dancing Axis of the Fifth Dimension — Here on Taganka gallery, Moscow, 2019
Sculpture design, 3D modelling and visualisation, digital painting, matte painting and print design across the series.
Contacts:
Phone: +44 7878 428839
Email: avduevskij@gmail.com
© Aleksei Avduevskii / ALA Visual Development